BB&B Tests Mobile Link in Email: Have You?
Tweet Retail email item: On August 27, Bed Bath & Beyond sent out a campaign that included a dedicated link for people who opened the message on their mobile phones. As part of my job of keeping an...
View ArticleTesting Interactive Ecommerce Features
Tweet Social ecommerce technology has lifted sales and turned one-way websites into two-way conversations. Ratings and reviews, for example, have tremendously improved the consumers’ shopping...
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